Step 2: Strategy
Cultivate growth with strategic intention
Growth strategies need to be well-informed, and team action plans need to be executed fast. Gone are the days of strategic plans that are pages long and sit on shelves.
Today, growth planning is informed, processed, and executed in the moment. Team members must develop the skills to fluidly collaborate, analyze and align to design and implement winning outcomes that are relevant with fewer chances of error.
This constitutes developing a simple strategic framework that includes the vision, mission, values, goals, objectives, and strategies for an organization or a community.
STRATEGIC ASSESSMENT
Organization/community SWOT, engagement assessments
Customer/constituency needs analysis
Primary and secondary research and analysis - surveys, focus groups
Target segment analysis
Unique advantage, value proposition, and competency identification
Project feasibility and assessment
Due diligence analysis
STRATEGIC GROWTH PLAN
Vision, mission, and values formulation
Scenario planning
Organization/community model development
Public-private partnerships
Strategic framework formulation
Community development, economic, and placemaking planning
Capacity building
Budgeting
SALES, FUNDRAISING, MARKETING, COMMUNICATIONS
Marketing and brand identity planning
Communications platform design
Campaign strategy, management, and tracking
Multi-channel promotions and campaigns
Fundraising and capital funding planning
Sales planning and territory development
CRM and contact database implementation
Websites and online marketing
Full-service graphic design and marketing communications for all mediums
Insight's growth plans are fluid and organic
Insight's growth plans are fed with data, perceptions, and research to build scenarios collaboratively. These scenarios are based on prioritizing macro trends that exist or, most importantly, are trends that can be projected or imagined as possibilities in the future. Collecting these scenarios builds rich playbooks and decision-making tools for leadership teams to strategically refer to and borrow from as reality plays out.
The scenario planning process and the ensuing dialogues connect synapses and form alignment among the team about how to swiftly and nimbly respond to inevitable internal and market changes.
We have facilitated this process in all industry types ranging from manufacturing to local government community planning.
The results are detailed action plans, organizational models, capacity-building plans, and other strategic plan formats that include the steps and assignments required to complete immediate individual projects and the resources required to grow.
