Technology Strategy
Properly utilized technology saves time and work when aligned with your strategic objectives, While technology can never replace human connections, it can enhance the way you share information to create, deeper, more informed relationships throughout your business network.
Many technology implementations fail because of the lack of upfront definition of business needs and objectives. Few businesses actually understand what their exact business model is and how to improve it via technology. While we do not implement ERP systems (you have technology service providers to help you with that) we aid in assuring the proper application of technology frameworks and functions to achieve business objectives and solve problems. We become a high-level advocate for your business process to assure that canned solutions are not oversimplified for your needs, thus causing long-term business function problems.
Michael Connelly, technology strategist and IT Director for BLOOM®, and Shelley Moore, chief business strategist of Insight, will collaborate to assure that your technology solutions are designed, programmed and configured to work best for your organization.
As a result you can expect: successful implementation of growth strategies, meaningful and integrated reporting and analysis, targeted customer communications, automated processes customized to your business processes, reduced implementation fees, time saved by management staff in areas outside their expertise, and reduction of administrative steps.
- Develop specific business systems requirements
- Develop information bridges and reporting applications to link multiple software databases into consolidatd, meaningful, bottom-line analysis
- Customize Intranets and Extranets for targeted communications to customers, employees, vendors and distributors
- Build unique and comprehensive website solutions including content management systems, collection of pertinent customer information, ongoing customer communications via newsletters and email campaigns, and SEO (search engine optimization)
Mary Ellen Hanrahan
Co-owner of Gordon Hanrahan


574.970.1322























