Sales Growth MANAGEMENT

A solid sales effort is aligned with strategic market objectives and fully integrates the sales process with the capabilities and needs of the organization for growth. In tough times, sales becomes even more important as new customers and market expansion become crucial for survival.

In the past, the sales departments and representatives of most organization were really operating as customer service departments maintaining existing business. Now, industries and business models are changing. You must adapt to the ever-changing market space and provide value with the right products, services, distribution channels and tools to be successful.

Led by Cal Jones, Insight’s sales development expert and Shelley Moore, Insight’s chief business strategist, a combination of the following steps will be completed to develop and execute a new business development sales plan to kick start and sustain growth in your organization.

• Evaluate current customers
• Evaluation competition
• Assess sales staff
• Identify potential new products and markets
• Identify and develop distribution channels
• Develop and execute new sales plan
• Develop and implement sales promotions
• Implement CRM to track prospects and customers
• Recruit and hire sales representatives (internal or external)
• Manage sales team
• Monitor progress and adjust plans