Insight is a Growthsourcing partner for business owners.

In 2002, Insight developed the Pathfellow® concept to remove the risk of needing to hire professionals on staff to complete the comprehensive, strategic projects that Insight scopes, defines, and oversees execution of for innovative new products, services, and processes within client organizations. Hiring an array of professionals is not only far too expensive for Insight’s resources; more so acquiring such overhead is outside the realm of Insight’s collaborative, virtual business model. Insight does not intend to ever directly hire these professionals. Many consulting firms, agencies and advisors have downsized over the years because of not being able to justify the overhead required to maintain direct employment of top, cross-functional talent due to project, industry and economic fluctuations. Additionally, Insight foresees that most business models will be changing drastically over the next 5 years in all industries to sourcing non-core processes from other established domestic and global partners in needed areas of expertise. Insight wants this flexibility to externally outsource professionals that are the best resources for each project. Over time, Insight’s plan has been to shift and expand Pathfellow members to fill anticipated service voids and further optimize Insight’s capabilities. Insight wants to continually growthsource non-core services to others during client projects. The key to success with this business model is for each Pathfellow member to keep focused on their individual core competencies. These competencies can be self-prescribed, but they also must be supported by the client performance of each member. Insight has challenged each member to define and clarify core competencies. The driver behind this effort is for Insight to know the areas it needs to build new relationships to provide top service to its target clients in respective fields. Also, Insight needs to know the long-term growth intentions of Pathfellow members that may either expand or inhibit Insight’s continued growth to serve clients. The vision of Pathfellow was to develop an infinitely malleable and instantly responsive constellation of independently operating small businesses to service growth for clients. While there may be a central or highly visible source of overall strategy, each of these businesses focuses on its own area of core competency and spends all its resources on producing value in this same area in the most expedient manner possible, and expends very little effort in dealing with the politics that inhibit organizational effectiveness of a large organization. The vision of Pathfellow was to create the ability to address each opportunity by assembling the right combination of these small businesses and instantly being able to communicate, coordinate, and respond to the market appropriately. With this Growthsourcing vision, the workplace is constructed on demand, where and when the best competencies are most readily and inexpensively available. Conquering the challenges to the mobility of work; how the rules, knowledge, and nuances of work are coordinated, becomes the central challenge. However, the reason the Insight Growthsourcing model works is based on the inherent instability that is increasing in the marketplace. Inherent instability is an asset in times of high environmental uncertainty but only if the ability is there to handle all of the additional controls and responses that an organization must take in order to maneuver with greater agility. Therefore, this requires interdependent systems/Growthsourcing partners to operate in shorter durations of time with specific, singular strengths—with increased dependency on other indirectly related but necessary systems—thus the open systems that are flexible and not closed. Growthsourcing partners must continue to instantly adapt to environments even in—and especially—in times of high uncertainty and market turmoil. Insight, in collaboration with Pathfellow, must strive to be the resource for which having methods to work in crisis mode is not the exception but the norm. In the interactions with Insight, Pathfellow has been positioned in our value chain to be the resource for tactical execution. Thus, the processes aligned with the Insight Integrated Mapping System must be supported by Pathfellow members with the appropriate core services at the appropriate time as presented for each project. Insight provides clients the comprehensive vision of Organic Integration that gives businesses the ability to source strategic relationships outside the organization that self-manage from investigation to initiation and the strategic value chain comprised of Passion, Strategy, Collaboration and Process; which is the required formula for innovating the unique core of organizations to survive now and in the future. Insight and its Growthsourcing providers must offer clients scale, increased utilization, and process improvement for base activities, thus giving clients more ability to devote to “keeping the lights on” and spending less money doing so over time. Further, as Growthsourcing partners, Insight needs more than simply giving up scope of work to reduce costs. Insight needs the mutual capacity to enable new ways for Insight to do business that is core to our strengths in providing innovative growth resources for entrepreneurs. For all partners, a Growthsourcing partnership expands the range of the relationship to include the activities that go beyond just keeping the lights on to those that include the non-core activities that are central to enabling your core business. Thus the partnership allows each partner the opportunity to increase the value and innovation it is delivering. At Insight, we envision that Growthsourcing is not just a central part of our business model, its power is also a central force for our clients to utilize from us and for themselves in their own businesses.