3. Growthsourcing Today “growth” can mean many things. It can mean more volume, more profit, more products, more customers, more self-respect, and more personal satisfaction … yet almost always it requires better relationships with yourself and others to be achieved. Thus, we define growthsourcing as any relationship with you, vendors, customers, employees, sub-contractors, or peers that help you grow in any way that you define as the type of growth you are trying to achieve. Even if a business owner does not want to grow volume or profit, chances are he or she wants to somehow grow a better quality of life. Whatever the game, the resources one surrounds him or her self with will define the ability to achieve that desired growth. Growthsourcing in the future requires a business owner to define what growth personally means to them and find the best resources that will help him achieve that growth. Growthsourcing also requires a business owner to focus his efforts on his strengths and source services and products from others who will complete non-core activities better than he can. The efficiency and profit-driving potential of growthsourcing partnerships is powerful for today’s entrepreneur. << Growth Trends #2 : Growth Trends #4 >>