Insight Strategic Concepts® Inc. is a strategic firm that focuses on building business strategies that are unique to an organization’s products, services, customers, employees, systems and culture. Insight assesses these areas to define the organic construct of an organization. Insight then develops unique business goals, market strategies, products, services, job structures, technology and other intricacies to work toward building an organization that is free in its ability to grow.

Insight believes that all working components of an organization and its leadership must be integrated and work together in order to grow and make a difference. Without this Organic Integration and attention on growth, Insight boldly believes that organizations are losing in the marketplace and in a short period of time will simply not exist. Insight was founded in 1999 by Shelley Moore. Shelley’s extensive research and understanding about entrepreneurialism is gained by her work with small and medium businesses for over two decades. Shelley has served in the roles of entrepreneur, advisor, strategist, market analyst, product manager, sales manager, marketing director, human resource developer, bookkeeper, cross-functional team leader, and board of directors member during her professional career. This vast experience has given her dimensional understanding about the entrepreneurial mindset and the collaborative requirements for success. Her attention to detail, innovative thinking, resource optimization and visualization for potential are the cornerstones to the proprietary philosophy, methods and technologies that she has developed. Insight’s work utilizes Shelley’s interpretation of the Law of Growth. Insight is a pioneer in developing and executing a Growthsourcing business model to support entrepreneurs. What Insight is not . . . A canned, strict consultancy “program” A generalized, gloss-over of “feel good” tactics that offer only short term results A strategic planning machine that spits out meaningless action plans that have no relevance to your actual business issues A consultant firm that leaves you figuring out how to execute What Insight is . . . A firm that focuses solely on strategic growth of businesses A customized, learning relationship that requires trust and commitment A way to outsource strategic management functions that currently don’t exist in your organization Engaging, challenging and asks the tough questions to make you and your people better in what you do A growth resource that offers a wide variety of targeted expertise to help you every step of the way Shelley Moore’s Bio Community Involvement Woman-Owned Business